Neff Headwear

Paid media management

• Google Search Ads

• Google Shopping

• Google Display Remarketing

• Meta Ads (Facebook and Instagram)

Neff Headwear is the #1 best selling beanie brand in the world. As a seasoned marketing consultant, I undertook the responsibility of revolutionizing Neff's paid marketing endeavors, specifically on Google and Meta.

During my audit of the account, I recognized the untapped potential in Neff's previous approach, which solely comprised of basic brand campaigns on Google and no active presence on Facebook and Instagram. To address this, I meticulously crafted an entirely new account from scratch, building out targeted ad groups, keywords and ads for all their categories of products.

My strategic implementation involved the creation of highly targeted ad groups, meticulously curated keywords, and engaging ad copies, carefully aligned with Neff's diverse product categories. This approach effectively steered potential customers actively seeking Neff products to their desired items, streamlining their journey to purchase.